K-GIC started its strategic and creative stint in 2001 with a simple goal – to be reputable in what we do. We are motivated, passionate, and obsessed – all in the name of love for advertising. In the beginning, K-GIC started with smaller jobs, making use of every stone in the rubble. Rome wasn’t built in a day, so is K-GIC.
Now, K-GIC is no longer an unfamiliar name in Malaysia’s advertising industry. Being a 16-year-old agency in the Malaysian advertising industry, we pride ourselves as local experts. In the advertising industry, creativity is of essence; but knowing the market inside out is an advantage that not many possess. Being old doesn’t make us obsolete. On contraire, it makes us wiser and much more perceptive.
K-GIC emphasizes on the importance of keeping up with the times. Alight recent ever-changing trends in both physical and digital market, adaptation and improvisation are vital, both of which are our forte. The experience we gained throughout the years put us in the driver seat, doing what’s needed, whenever and wherever. We specialize in reading local trends and devise strategies accordingly to cater to the market. This is the recipe behind our consecutive win in a+m’s Local Agency of the Year award and our impressive win of the Local Creative Agency of the Year Award 2017.