With almost a decade of various harmonious collaborations, K-GIC is at it again with Baker’s Cottage’s yearly Mid-Autumn Festival Mooncake campaign. To be at par with its signature product and theme, we wanted to highlight the best of the best- both the outside and the inside.
K-GIC is honoured to represent Baker’s Cottage’s latest creation. This year’s foundation of the whole theme is in the ins and outs. Baker’s Cottage wants to focus on the mooncake’s remarkable detailing of its delicate outer skin and delicious inner filling. Therefore, the notion of this commercial is to represent the elegance in appearance and taste of LunarGold.
To synchronise back with the theme, a poetic rendition of the beauty in LunarGold’s skin and quality of its inner flavours are made into a little jingle. This sets as a rhythmic reminder to those who celebrate this heartfelt season.
With the moon illuminating the night skies, it is the season to spend quality time with loved ones. K-GIC is delighted in bringing back cherished memories of this year’s joint effort with Baker’s Cottage. While we’re eating up these delicious mooncakes, we wish all those who celebrate a Happy Mid-Autumn Festival.