HOMESOY is a soyabean beverage brand which emphasises on natural homemade taste.
The concept of this campaign embodies HOMESOY’s brand – warmth and authenticity. K-GIC assisted HOMESOY by coming up with two meaningful mural paintings, hoping to prompt consumers to recall the taste of their grandmother’s homemade soyabean drink when they taste HOMESOY beverages.
This strategic 360º campaign employed the use of on-ground, on-air, print, and also digital approaches to effectively deliver HOMESOY’s message. To add to the sentiment, we chose two famous Heritage Streets in Ipoh and Penang to display these murals and invited local teachers and students to paint them.
Overall, this campaign enhanced HOMESOY’s brand presence and their commitment in producing beverages which taste like they are homemade.